Adjusting Bids Based on Current Auction Conditions Every 30 Minutes Has Seen CPA Reductions From 40 to 80 Percent
June 11, 2013 – Simi Valley-based Internet marketing service provider Bruce Clay, Inc. had launched a new bid optimization tool that manages clients’ PPC accounts and recalibrates Google ad campaign bidding every half hour around the clock, resulting in decreased costs and more efficient ad spend.
While search ad bidding is typically managed on a daily basis to account for ad position, Quality Score and budget, the company’s PPC clients will have their Google AdWords ad groups calibrated 48 times throughout the day to account for changing auction conditions. This near-real time campaign management process has resulted in optimal efficiencies in bidding and budgeting, lowering CPA as much as 40 to 80 percent.
“One of the problems with typical once a day bid management is it misses out on opportunities, like when your competition’s budget is spent and their ads have stopped running, or how users behave differently depending on time of day and week,” said Bruce Clay, president of Bruce Clay, Inc. “Integrating the proper tool at the proper frequency into conversion-focused services program is a system that accounts for the changing paid media marketplace.” The PPC CPA optimizer and features of the PPCToolSet are in part powered by Acquisio’s multi-channel marketing optimization and tracking software solution and are used in conjunction with Bruce Clay, Inc.’s SEOToolSet product.
“Bruce Clay is the first digital agency to adopt Acquisio BBM for its entire PPC client roster, and the results so far have been absolutely outstanding,” said Marc Poirier, co-founder and executive vice president of Acquisio. “We’re excited to be an integral part of the evolution of the Bruce Clay brand into PPC services, and look forward to helping the company deliver a full suite of innovative technology products for SEO and PPC.”
The CPA Optimizer manages ads on the Google search and display ad networks, adjusting bids every half hour based on indicated target CPC and CPA. Bruce Clay, Inc. services PPC accounts on Google, the Yahoo! Bing Network and Facebook. Learn more about PPC optimization services with the PPCToolSet.com by Bruce Clay, Inc. at (866) 517-1900.
About Bruce Clay, Inc.
Since 1996, http://www.bruceclay.com has been one of the leading search engine optimization destinations. Today, Bruce Clay, Inc. provides Internet marketing optimization services worldwide, including SEO, PPC, analytics, SEO Web design, conversion optimization and social media marketing. Solutions are designed for companies ranging from Fortune 500s to small local business. The company’s global training programs, including the SEOToolSet® training, are renowned for providing thorough SEO/SEM methodologies and practical hands-on tactics for students. With headquarters in Southern California, Bruce Clay, Inc. operates offices in Australia, Europe, India, Brazil and Japan.
